Boostie 101: Platform Overview & Team
What is Boostie, what does it do and who's behind this rad talent marketing platform?
- Boostie is a talent-marketing platform focused on helping staffing agencies and corporate talent-acquisition (TA) teams own their hiring funnel from end to end.
- Instead of relying primarily on job-boards, Boostie “bolts on” to your existing tech stack - your ATS (applicant tracking system), career site, and website traffic - to unlock marketing & recruiting potential within data you already own.
- Founded in 2023 by former staffing/hiring-tech veterans: Travis Arnold (CEO), Kevin Jones (CTO), and Chris Dues (CRO).
- Backed by investors including Bullhorn Ventures and other strategic investors.
What Boostie Does - Core Capabilities
The Boostie platform is organized around four main capabilities:
Attract & Reach
- Resurfaces jobs to existing ATS talent, while simultaneously promoting current openings to new audiences across display networks, search, and social.
Job Alerts
- Converts passive website/career-site visitors into actionable talent pools through continuous engagement (job alerts, matching), even if they didn’t apply initially.
Apply & Qualify
- Provides an application experience more like e-commerce checkout: fast, mobile-friendly, with built-in pre-screening and fraud/bot detection to improve applicant quality.
AI & Workflows
- Automates outreach, candidate rediscovery, matching, and screening - helping recruiters work more efficiently, reduce manual overhead, and accelerate time-to-hire.
Additionally, Boostie supplies analytics and insights so teams can track candidate journeys, conversion rates, source attribution and overall funnel performance, enabling data-driven improvements to recruiting strategy.
How Boostie Helps Staffing & Corporate TA Teams
- Reduces reliance on third-party job boards: By leveraging your existing ATS-data and website traffic, Boostie helps you “own the funnel,” cutting the cost and inefficiency of re-buying candidates.
- Improves applicant quality & reduces waste: Built-in screening and bot/spam detection helps ensure you see real, qualified applicants - not junk.
- Taps passive and previously missed talent: Former applicants, ATS alumni, and passive website visitors get re-engaged - boosting your talent pool without new sourcing cost.
- Speeds up time to hire & conversion: Streamlined applications, automated workflows, and faster engagement reduce friction and move candidates through the funnel more quickly.
- Makes recruiting more scalable & predictable: For fast-growing companies or high-volume staffing agencies, Boostie provides a more systematic, repeatable way to generate quality hires at scale.