Talent: Web Visitors & Anonymous Traffic Tracking

Talent → Web Visitors

The Web Visitors section gives you visibility into who’s showing up on your career site - even before they raise their hand.

This is Boostie’s view into anonymous traffic. You’ll see how external sources like email campaigns, social posts, and direct traffic are driving visits to your site, and how those visits eventually convert into known candidates.

Think of this as the top of the funnel, before an apply or job alerts happen.

How to Access Web Visitors

From the left-hand navigation, click Talent
From the top middle navigation, click Web Visitors

You’ll land on a full list of recent website visitors, organized by IP address.

What You’re Seeing

Anonymous Visitor Tracking (By IP Address)

Each row represents a unique visitor identified by IP address. For every visitor, Boostie tracks:

Last Visit
Total Visits
Page Views
Operating System & Device
Channel (Email, Social, Direct, etc.)
Approximate Location

This data helps you understand where your inbound traffic is coming from and how people are engaging with your career site before converting.

Known vs. Unknown Visitors

When the Visitor Is Still Anonymous

If a visitor has not applied or hasn’t submitted contact information, they’ll remain listed as a Web Visitor.

You’ll still see:

Full activity history
Pages viewed
Apply page views
Traffic source and medium

This is especially useful for measuring the impact of outbound campaigns and external traffic sources.

When a Visitor Converts to a Person

Once a visitor applies for a job or completes a job alerts action (name, email, phone, etc.), Boostie automatically resolves that anonymous activity into a known Person record.

When you click the IP address:

The Person record opens
All historical website activity tied to that IP is preserved
Activity is now associated with the candidate/applicant

This Person record is the same format used across Boostie, so activity stays consistent no matter where you’re working in the platform.

Activity Timeline

Both Web Visitor and Person records show a full activity timeline, including:

Session start and end times
Page views
Apply page views
Job applications
Source and medium attribution

This gives you a clear picture of how someone moved from interest → engagement → application.

Why This Matters

Web Visitors helps you:

Understand which external sources are driving real traffic
See how anonymous visitors behave before applying
Connect the dots between marketing efforts and candidate conversion
Build insight into the earliest stages of your talent funnel

Today, this view is powered by IP-based tracking. Over time, this lays the foundation for more advanced insights into anonymous-to-known conversion.

Pro Tip

If you’re investing in email campaigns, social promotion, or paid traffic, Web Visitors is where you validate whether those efforts are actually bringing people to your site - not just clicks, but real engagement.